Striv
A dynamic, tech-forward can design that fuses bold motion graphics with concise benefit messaging to position STRIV as a functional, performance-oriented soda.
Project overview
Design a high-impact can treatment and supporting brand assets that communicate cognitive and energy benefits while standing out in convenience and fitness channels.
STRIV required a visual language that felt energetic and modern without tipping into cliché sports branding. I developed a layered graphic system of sweeping ribbons, geometric circuit textures and radiant bursts that suggest motion and mental clarity. Typography is bold and vertical to create a commanding can presence, and the color palette balances saturated accent hues against a dark, premium base.
Deliverables included full dieline artwork, iconography for functional benefits (focus, energy, recovery), social assets for product reveal, and a short hero animation to show how the can’s graphics animate on digital platforms. Packaging was prepared for both 330ml slim cans and 355ml retail sizes.
Year
2025
Packaging Design
Beverage
Identity
